Or everything you ever wanted to know about direct-response marketing with postcards and why they work so well.

What goes into a winning postcard mailer program that attracts high quality dental patients who will respond, accept treatment, stay with your practice for a lifetime and enthusiastically refer others to you? The answer is a lot of time, analytical thought, artistic creativity, marketing experience and hard work.

All postcards are not created equal.

What works for one dental practice does not necessarily work for another. You see, what makes us different and assures the success of our clients is our people. We have a well-balanced team of talented, experienced professionals with just the right expertise in several specialized disciplines. This allows us to employ a comprehensive complement of skills when determining the perfect set of customizations for each individual practice in each individual market. That's why we urge you not to copy or mimic the samples on our web site. Doing so circumvents the all-important consultation, analysis, planning and customization procedures, and will produce disappointing results, wasting valuable time and money in the process.

For over 20 years, we have been developing, testing, re-testing and perfecting both the art and science of direct-response marketing using postcards as the primary vehicle to promote a wide variety of clients in a full range of industries. Over the past decade, we have further refined our postcard marketing techniques specifically for the field of dentistry to reach the most desirable new patients efficiently and motivate them to act. During that time, we perfected the science of precision dental marketing and developed a result-getting system to cover every aspect of the program. But without the team driving it all, it simply does not work the way it was designed to.

In this section we offer an overview or composite of the essential components used to achieve terrific results for dental practices of every size all across America. It is an interactive means of illustrating the mechanics or working components as well as the strategic and tactical thinking that go into our high-impact, direct-response dental marketing postcard designs.

The following diagrams only highlight some of the individual elements included on the front and back of our postcards to help explain the thought process we use for making several key decisions about size, format, copy, graphics, photography, the all-important offers and the impact they have on the recipient.