Q1: How do I select the right marketing firm?

A1: Relevant experience is the most important criteria to consider if you're looking for measurable financial results, a program uniquely designed to suit your needs and an enhanced reputation from your marketing firm. So is the central focus of the company you choose. This is your image you are entrusting and you want a firm that has experienced repeated success in your specific area of business - not some generally related field or a different field altogether. That is why we at Get Quality Patients put 100% of our time and efforts exclusively into developing the most effective methods for dental marketing and ONLY for dental marketing. You deserve no less.

Q2: What if the very idea of marketing my practice makes me feel uncomfortable?

A2: You're not alone in this. Practice marketing was illegal just a few decades ago and that legacy still shapes many dentists' attitudes. You may have seen some practitioners who market with methods that reflect poorly upon themselves -- and their profession. Marketing can look cheap, even tacky, but you control the message and image of your marketing. In fact, your distaste of their marketing mistakes can hold you back from the success you deserve. Don't dismiss its power. Focus on communicating your excellence, compassion for patients and integrity by marketing well. At Get Quality Patients, our years of experience can provide the resources you need to harness that power and make it work in your favor to build and protect an image of integrity, ethics and professionalism.

Q3: Can marketing really be done ethically?

A3: The answer to that question is a resounding yes. In fact, marketing can actually build your reputation while increasing your bottom line. What's interesting is that one could argue that it's actually unethical not to market. When you decide not to market, you have made a decision to withhold valuable information from the public about where and how they can receive the kind of quality dental care they need. So please think carefully about the consequences of not marketing yourself.

Q4: Isn't marketing a risky proposition?

A4: Done properly and with care, marketing can actually reduce your overall risk while enhancing your bottom line and your image. In fact, we believe it's much riskier not to market. Get Quality Patients has a great deal of experience in guiding dentists on how to professionally and ethically market their services to adapt to a dynamically changing environment. Unlike many healthcare marketing firms, we use a fully focused, highly specialized methodology - to deliver measurable results on our marketing programs and ensure that practices feel comfortable and confident about marketing.

Q5: Can marketing help my large group practice?

A5: Absolutely yes, it can. In fact, many times a large group practice is the ideal candidate for focused strategic marketing. Typically, large group practices are subject to the laws of tough corporate competition and must work even harder to gain the consumer's attention and trust. However, it is important that you involve all practice owners from the outset. Designating a "group marketing champion" who can help facilitate your decision-making process efficiently is also recommended. With multiple decision-makers involved in the process, personal preference sometimes wins out over the best strategies for the practice. Therefore, it is important to appoint one person to stay focused on your original objectives and goals. This can help unify your collective goals and minimize personality conflicts by focusing all parties on the big picture and setting a clear set of shared objectives.