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The Challenges:

This fledgling practice started in the old location of a well-established dentist who had moved to a much larger, new facility right across the road. They faced stiff competition from the old tenant's practice as well as other service providers in the immediate area. They needed to make a definitive distinction between themselves and these solidly founded competitors. In other words, they really needed to stand out from the crowd and had to do it quickly.




Our Solutions:

First, our top-flight team of branding specialists at Get Quality Patients consulted and collaborated closely with the new practice in name selection. The goal was to achieve a very memorable identity that would help speed the process of establishing a strong brand. Once the name was chosen, a very distinctive corporate logo was designed to signify the unique care that the practice promised to provide the entire family. The grand opening was announced by a targeted direct mail campaign that was followed up with a second mailer. The visual style of the campaign set the tone for the practice and defined what it stood for. A special currency was also developed and used as an incentive tool for patients to receive discounts on more costly procedures. This was called "Unicare Money" which proved to be very effective. Finally, we created numerous high impact display ads to be used in sports clubs, magazines and yellow page publications.

The Results:

UniCare quickly positioned itself as an aggressive player in the field. After a short time, they even expanded their facility and then opened a second location in a different suburb. This new clinic used the same direct mail program to announce its grand opening as well as the "Unicare Money" that had proven to be so effective the first time. Eventually, they opened a third successful location and continue to do very well today.

Our dynamic methods and strategic practice building programs leave behind a consistent pattern of success wherever we implement them - even when the odds are stacked against us. This is readily evident in all our case studies and client testimonials. We at Get Quality Patients pride ourselves in being able to beat the odds and we thrive on challenges like this. We can do the same for you too, whatever your circumstances. Whether you are just getting established or in need of a serious makeover, Get Quality Patients will come through for you. After all, that's what we do. To help you get started on a new path of success, we are just one simple click or a phone call away. Why not begin today?

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