To accomplish this, we first determine the best way to change the selected offers from month to month (what we refer to as offer rotation). We decide whether or not you should keep certain offers the same every month and if so, which ones and for what purpose.

After we have decide which offers should be repeated and in what order, we then calculate the frequency and determine how to tie the offers into the main theme of your postcards. We also schedule the best time windows for prospect response to maximize results.

One common error marketers make in the offer coordination process is failing to properly address expiration dates. Should you have expiration dates or not? If so, when is the best time of the month to make each offer expire in relation to the delivery of the cards? In other words, how much response time should you give the recipient? The issue here is how to create a sense of urgency so they don't put the card in a drawer and forget about it, while still allowing a reasonable amount of time for them to respond.

The careful timing of mail drops requires a full understanding of the postal service's delivery time table as it relates to the specific mail classification used to distribute your piece. At Get Quality Patients, we know exactly how post office delivery cycles change during special holidays, tax season, etc. We take these things into account and make precise adjustments to expiration dates in order to maintain an optimal response time window for your offers. Speaking of response, we also provide FREE Staff Training on what the offers are, the proper way of handling patient calls and how to deal with expiration dates.

Guessing at any of these factors can be a very costly, wasteful proposition. Our many years of experience and millions of dollars of client's money invested in these programs over that time have given us a rock solid knowledge base that takes the guess work out of the formula completely, thus affording you maximum results by eliminating expensive mistakes.

Once these key decisions about offer rotation and expiration have been made, we move onto the creative and production stages of the program.