The offers are the heart and soul of any direct-response marketing program. After spending millions of dollars of our client's money on developing, testing and sending out countless postcards, we have found the best combination of offers to mix and match for creating winning, long-term marketing campaigns that get optimum results over the duration of the program.

However, there are numerous pitfalls that can easily cause an offer-driven program to fail. They can waste a LOT of your hard-earned money if not identified and avoided. To circumvent these pitfalls, we pose several key questions when determining the offers to include such as, Should you have 1, 2, 3 or even more offers? What should the nature of the offers be and what is the best way to combine them together? How do you differentiate offers for existing patients vs. new patients? How much of a discount should you give so it entices the recipient to call but doesn't backfire by giving them the wrong impression about your normal pricing policies? When do you use % discounts vs. dollar amounts to be discounted and what's the significance of each?

These and many other variables need to be considered carefully and planned out for the life of your campaign to avoid costly mistakes and assure the best results. While we have a complete list of time-tested, winning offers and the best combinations of multiple offers to be included in your program, we also consult with you to create just the right mix of discounts and incentives that best fit your office and practice philosophy. Additionally, we train your staff so they understand how these offers were formulated and how they as well as you and your patients can benefit in order to create a true win-win scenario.